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HALLYU! Connecting cultures through collaboration.
Surf the wave. Endstate and the Museum of Fine Arts, Boston (MFA), proudly introduce a revolutionary capsule collaboration in conjunction with Hallyu! The Korean Wave, a major exhibition celebrating the worldwide impact of South Korean pop culture. This exclusive collection features limited edition footwear and apparel, five distinct pieces, each referencing art from the MFA’s renowned collection of Korean art.
Each collaborative item is embedded with an NFC chip, granting access to MFA Late Nites and other tailor-made experiences curated by the Museum of Fine Arts, Boston.
THE EXPERIENCES
The NFC-chipped products provide customers with unique perks:
Sneakers
- Private tour with Hallyu! exhibition curator Christina Yu Yu, Matsutaro Shoriki Chair, Art of Asia
- Access to see MFA works that are not currently on public view
Apparel
- Special exclusive content including an artist video and curator conversation
- Chance to win two tickets to the Korean Film Festival at the MFA
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physical
Embrace the essence of Korean art combined with exceptional craftsmanship in the Endstate x MFA Boston capsule collection. Indulge in luxury with our meticulously crafted Endstate x MFA Boston sneakers, showcasing premium leathers and handcrafted detailing. Feel the enchantment of storied Korean artistry unfolding with our limited edition apparel.
how it
works
PURCHASE
- Purchase your 3products at the Museum of Fine Arts, Boston store or online at endstate.io.
ACCESS
- Verify authenticity by scanning the NFC chip under the Endstate label with your iOS or Android device.
- Follow the instructions to claim your certificate of authenticity.
- This is your ticket to exclusive experiences, including access to MFA Late Nites
CONNECT
- At Endstate, we're committed to creating 3products that evolve with meaning, unlock unique experiences, boast exceptional design, and empower authenticity. The NFC chip in your product serves as your ticket to exclusive perks and activations with the Museum of Fine Arts, Boston.