Launched 2025

The iconic BWT Alpine Formula One Team gives their most passionate fans VIP access—unlocked through the products they buy. Endstate’s technology is helping grow the team’s loyalty program, deepen fan engagement, and gain actionable insights into fan behavior.

Launched Spring 2025

Beloved by parents worldwide, Stokke integrates NFC technology to educate families with expert-backed content, product assembly instructions, and key features, turning every purchase into a trusted brand experience.

Launched Fall 2024 and Spring 2025

One of America’s premier art institutions transforms apparel into immersive gateways—unlocking VIP access, behind-the-scenes content, and exclusive cultural experiences for museum fans and fashion lovers alike. Van Gogh: The Roulin Family Portraits is the second exhibit that the Museum of Fine Arts, Boston chose Endstate’s technology to transform products into VIP access and experiences building deeper connections with museum visitors.

Launched Spring 2025

The fast-casual pioneer transforms merchandise into immersive brand experiences to boost event visibility, deliver personalized campaigns, highlight mission-driven partnerships, and drive traffic to restaurants nationwide.

Launched 2024 and 2025 Racing Seasons

A rising force in motorsports uses smart merchandise to deepen fan loyalty, gain audience insights, and lead racing innovation. Fans earn rewards for location-based race check-ins, daily scans, and streaks—unlocking perks like driver meet-and-greets. The team also offers a branded experience with authentication and exclusive content, including race recaps and behind-the-scenes access.

Launched 2024 Summer Olympics

Shéron Barber—renowned for his boundary-pushing designs—joined forces with UNINTERRUPTED and Endstate to protect his custom-made Olympic collection for the U.S. Men’s Basketball Team. Together, they enable verifiable authentication and safeguard these one-of-a-kind, ultra-exclusive pieces from counterfeits.

Launching Summer 2025

A leading distributor of physical media and entertainment products turns authenticated products into marketing platforms and revenue drivers—capturing value from the initial sale through every resale. Endstate developed a method for individual product authentication integrated into Alliance’s production process, created a custom-branded customer experience for verification, and is launching a branded marketplace for authenticated resale.

Launching Fall 2025

In December 2024, renowned designer and streetwear pioneer Jeff Staple joined forces with Endstate as a strategic advisor and investor. The iconic streetwear brand’s products become a gateway to VIP access and brand stories—unlockable only by real owners. Endstate’s technology helps Staple authenticate collectibles, capture customer data, power loyalty and referrals, and reward in-store engagement.

Launching Summer 2025

Blond:ish teams up with Disco Biscuit, the clean-energy patch brand, and Endstate to deliver 3chip-enabled experiences that forge powerful fan connections, boost record sales, and hype upcoming shows.

Launched Spring 2025

The luxury fashion house fuses style with substance—authenticating products, showcasing its sustainability values, and connecting with customers through loyalty programs, referral rewards, and in-person experiences.

The beloved coffee brand turns merch into a loyalty driver—authenticating each piece with a linked digital collectible and rewarding fans for visiting multiple café locations.