The Honey Drip sneaker was designed with DeVonta Smith to his specifications for premium style and comfort. The sneaker features DeVonta's signature logo on the heel, the Honey Drip pattern around the ankle, and a honeycomb design on the toe box. Throughout the season, his fans were gifted a cheesesteak for any receptions of 41+ yards, hitting their inboxes immediately after the play. When he eclipsed 1,000 receiving yards, customers earned a limited edition football card. The crowning event was an in-person meet and greet where DeVonta's fans got to meet their idol the month before he played in his first Super Bowl, by virtue of owning his shoes.